These Terms of Service ("Terms") govern your use of the Ova website (ovaemf.com), the Ova mobile application, and the purchase of Ova products. They constitute a legally binding agreement between you and Ova Protection Ltd, a company registered in England and Wales (Company No. 15847263), with registered office at 42 Redchurch Street, London E2 7DJ.
By accessing the website, downloading the app, or completing a purchase, you confirm that you have read, understood and agree to these Terms. If you do not agree, please do not use our services.
We reserve the right to update these Terms at any time. We will provide 30 days' notice of material changes via email and in-app notification. Continued use after the effective date of changes constitutes acceptance.
Pricing. All prices displayed on the Ova website are in British Pounds Sterling (GBP) and inclusive of UK VAT at the current rate. Prices are subject to change without notice. The price displayed at the time of order confirmation is the price you will be charged.
Order acceptance. Completion of checkout does not constitute our acceptance of your order. A contract is formed only when we dispatch the goods and send a dispatch confirmation email. We reserve the right to refuse or cancel orders for any reason, including but not limited to: suspected fraudulent activity, pricing errors, or stock unavailability. In such cases, you will receive a full refund.
Consumer rights. UK consumers are protected by the Consumer Rights Act 2015. You have the right to return goods within 30 days of delivery for a full refund if they are faulty, not as described, or if you change your mind. Our 30-day no-questions return policy extends this right to all customers globally, regardless of local law.
Product guarantee. The Ova Blanket carries a 2-year performance guarantee covering shielding attenuation at the stated specification when cared for according to the provided instructions. This guarantee is in addition to, and does not affect, your statutory rights.
Health claims. Ova products are not medical devices and are not intended to diagnose, treat, cure or prevent any disease or health condition. All performance claims refer to electromagnetic attenuation as measured in laboratory conditions and do not constitute health claims.
All content on the Ova website and app — including but not limited to the Ova wordmark, EcoShield™ trademark, product designs, photography, written content, and code — is the property of Ova Protection Ltd and is protected by UK and international intellectual property laws.
You may not reproduce, distribute, modify, create derivative works of, or commercially exploit any content without prior written consent from Ova Protection Ltd. Personal, non-commercial use including sharing links and referencing Ova products in personal communications is permitted.
EcoShield™ is a registered trademark of Ova Protection Ltd in the United Kingdom. Unauthorised use of this trademark is prohibited.
Limitation of liability. To the maximum extent permitted by law, Ova Protection Ltd's total liability to you in connection with any order or use of our products or services shall not exceed the total amount paid by you for the relevant product or service.
Exclusions. We are not liable for: indirect or consequential loss; loss of profits or data; or any loss arising from your reliance on information provided by the Ova app or website for medical decision-making. EMF readings provided by the Ova Meter and app are informational estimates and do not constitute medical advice.
Safe sleep. The Ova Blanket is not designed for use as a covering in the cot with infants under 12 months. Standard safe sleep guidelines apply. Ova accepts no liability for use contrary to these guidelines.
Consumer rights unaffected. Nothing in these Terms excludes or limits any rights you have under UK consumer protection law, including your rights under the Consumer Rights Act 2015 and the Consumer Contracts Regulations 2013.
Data controller. Ova Protection Ltd is the data controller for personal data collected via the website and app. We are registered with the Information Commissioner's Office (ICO) under registration number ZB847261.
Data we collect. We collect: (a) account data — your name and email address, necessary for account creation and warranty registration; (b) transaction data — purchase history, billing address, used for order fulfilment only; (c) device serial numbers — for warranty verification. We do not collect EMF readings, family member profiles, location data, or health data on our servers. This data is processed on-device only.
Legal basis for processing. We process your data on the following bases: performance of a contract (order fulfilment); legitimate interests (fraud prevention, warranty management); and your consent (marketing communications, where opted in).
Data retention. Account and transaction data is retained for 7 years in accordance with UK tax law requirements. You may request deletion of your account data at any time by emailing [email protected]. Deletion will be confirmed within 30 days.
Your rights. Under UK GDPR you have the right to: access your data; rectify inaccurate data; request erasure; object to processing; and data portability. To exercise any of these rights, contact [email protected].
International transfers. Your data is stored on servers within the European Economic Area. We do not transfer personal data outside the EEA without appropriate safeguards.
Third parties. We use Stripe for payment processing (PCI DSS compliant, privacy policy at stripe.com/privacy) and Royal Mail / DPD / DHL for delivery (data shared only as required for fulfilment). We do not share data with any other third parties.
The Ova website uses strictly necessary cookies only. These include: session cookies to maintain your login state; basket cookies to remember items in your cart; and a CSRF security token to protect against cross-site request forgery.
We do not use advertising cookies, third-party tracking cookies, analytics cookies, or social media pixel tracking. We do not participate in any behavioural advertising network.
Strictly necessary cookies cannot be disabled without breaking core website functionality. All other cookies require your explicit consent, which we do not request because we do not use them.
Governing law. These Terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales, without prejudice to your rights as a consumer under the law of your country of residence.
Dispute resolution. We ask that before pursuing legal remedies you contact us directly to attempt to resolve the matter. Most issues can be resolved quickly by email.
Contact details.
We aim to respond to all legal enquiries within 5 working days and all customer service enquiries within 1 working day.
For GDPR complaints that we are unable to resolve, you may also contact the Information Commissioner's Office at ico.org.uk.